. >> i am steve balmen is the c.e.o. are you happy whiz performance. >> he and i are the two most self-critical people as you can imagine. there are a lot of amazing things that steve's leadership got done in the company. windows 8 is key to the future. the surface computer. bing people seeing as a better search product. is it enough? no, he and i are not satisfied that in terms of, you know, breakthrough things that we're doing everything possible. >> rose: every time you see an article about microsoft, it's not so much about the success of bing or one thing or the other, it is about what happened at microsoft. or five things you ought to do to microsoft. when you see all this stuff, what do you think? >> we appreciate the advice. laugi mean, there are a lot of things, like cell phones, where we didn't get out and lead very early. >> rose: why not? did you just miss that? >> it's too complicated. >> rose: did you miss the cell phones? >> we didn't miss cell phones, but the way that we went about it didn't allow us to ge